Site Usage: September - November 2011

This update covers September 1st - November 30th, 2011 - 90 days. This quarter featured a few large spikes in traffic due to links in the U of M Brief and 32% increase in visitors as compared to the Summer quarter.



Visitors
We had 12,746 visits from 9,269 unique visitors during this quarter. Of these visitors, 49,972 pages were viewed, an average of 3.92 per visit. The most visits in one day, 430, occurred on October 26th. This was due to a featured article from University Relations which was featured on the weekly Brief newsletter. Mobile devices accounted for 4.1% of the traffic. Mobile usage has increased steadily over the past year, but is still a small segment of the overall visits.



Who Visited the Site?
Over this quarter we received visits from 86 countries and every state in the US . The top 5 visitor countries (excluding the US) were China, Ecuador, India, Canada and Japan. Chinese language speakers were the largest group of non-native English speaking visitors. The top 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and New York. 4,650 of the visits came from the University of Minnesota network.



Traffic Sources
This month the traffic split was 28% direct / 56% site referral / 16% search engines. A large number of referrals arrive from the Campus Facts page on the umn.edu home page. The Facebook and Wikipedia also contributed a notable amount of traffic. Believe it or not, two visitors came from the University of Minnesota Russian language Wikipedia page.

Keywords
687 different combinations of search keywords resulted in a visit. The majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The most new visits came from the keywords "hr" and "university of minnesota enrollment 2011"

2011 University of Minnesota-Twin Cities NSSE Results

The Office of Institutional Research is pleased to announce the release of the interactive results from the National Survey of Student Engagement (NSSE) 2011 administration. The survey is sponsored by the Office of Student Affairs, coordinated by OIR, and administered by the Center for Postsecondary Research at Indiana University.

These reports are accessible to current faculty, staff and students of the University. They allow for the browsing of overall Twin Cities campus and college level NSSE results, as-well-as comparing responses of First-year students to Senior students.

Student Aid Profile: 2010-2011

The Student Aid Profile reports have been updated with the 2010-2011 aid year data. This update also includes the Student Aid Profile: Trends report. As noted during when the report was released, this table contains a vast amount of information about the institution, including:

Admissions related data includes the number of new student (freshmen and transfer) that have applied, been admitted, and enrolled for an entire aid year (fall, spring, and summer terms).

Financial aid related data includes the number of students receiving aid, PELL Grants, and University Scholarships. Average aid amounts for the year by category is also included. Federal cost of attendance information for new freshmen that are Minnesota residents is also available.

Released: Degrees & Certificates Awarded: 2010-2011

The Degrees & Certificates Awarded: 2010-11 have been released. The data in this report represents one academic year, 2011, which includes all degrees conferred between July 1, 2010 and June 30th, 2011.

For the 2011 Academic Year, the University of Minnesota System awarded 14,836 degrees (12,102 from the Twin Cities campus) and 525 certificates. More details can be found in the reports, including SOC and Gender breaks and the counts by major.

OIR First: Video Presentation

On Friday we posted a record version of Len's "Victims of Our Success: How OIR Survived the Flood of Ad-Hoc Requests for Faculty/Staff Satisfaction Survey Data" presentation which he gave at AIRUM 2011. You can find the video on our presentations page in the section with the title above (Victims of Our Success...) under presentation resources.

Released: 2011 HR Data and Reports

2011 HR Data
The HR Employee Head count report and PDF document has been updated with 2011 data. The Employee and Student Head Counts/Credit Hours for Fall 2011 has been posted. We have also posted an Excel version of this file, available on the HR page.

Updated: Enrollment Map, Student Performance

The Fall Enrollment by Home Location map has been updated to display a data table of the data available on the map. International students were previously identified only by home location, which is the location from which they applied. The map now uses the student's citizenship country which provides a more accurate representation. The data is also available to download.

The Undergraduate Student Performance reports, which contains Term/Cumulative GPA, Credits Completed and Credits Completed Percentage for all campuses, are now available to current students (Spring 2010-current term enrollment), faculty and staff. Previously, the data was open to a much more limited audience.

Fall 2011 Graduate Level IntraCT

The Fall 2011 is the first in term after which the Restructuring the Oversight and Support of Graduate Education to Enhance Excellence plan was completed. Per the plan summary: "The Graduate School will be reconfigured from a free-standing administrative unit to which all graduate programs directly report, to an Office of Graduate Education that parallels the Office of Undergraduate Education."

The FAQ section explains how this change will affect institutional reporting: "Professional degrees, master's programs, and applied doctoral programs outside the Academic Health Center will be the responsibility of collegiate units and campuses. For health professional programs, the current process in health sciences will continue."

Our Official Enrollment Reports have always reported graduate students based upon their college of enrollment as opposed to the graduate school, so these counts will not change. However, due to the reclassification of students in the underlying system, a majority of Continuing graduate students have been classified with a registration status of Intra Campus Transfer (Intra CT) instead of Continuing.

Please keep this in mind when looking at the Registration Status reports for Twin Cities and Duluth graduate students. The charts pictured below illustrate the jump in Intra CT registrations.

Twin Cities



Duluth



Morris, Crookston and Rochester campuses do not have Graduate programs, so they were not affected by this change.

Enrollment Data: Fall 2011 Released

Fall 2011 Data
The Fall 2011 Official Enrollment Statistics and New Freshman Characteristics data has been loaded. The Fall Enrollment Map and the Fall Student Enrollment Pivot reports also have the Fall 2011 data. All of these reports can be found in the student data section.

Enrollment Totals
University of Minnesota system: 69,221
Twin Cities: 52,557
Duluth: 11,806
Morris: 1,932
Crookston: 2,653
Rochester: 273

The enrollment reports have a much finer level of detail, along with the five-year trends for enrollment.

Enrollment Map Changes
The Fall Enrollment Map was updated last summer to show two new views of the student population, 1 Year Difference and 5 Year Difference. These offer a bit different piece of information than the default, normalized view, to see how the population of the University is evolving over time.



Highlight the Fall Enrollment Pivot Tool
TheFall Student Enrollment Pivot reports were created to enable our users to cross a few of our key variables which are reported separately on the Official Enrollment Reports. Take a look if you are hoping to find a finer detail level within variable sub-groups, for example Gender by Ethnicity Group.



Historical Student Data
The Historical Student Headcounts graph shows the Twin Cities campus enrollment since 1867. The 2011-12 enrollment has been loaded.

Fall 2011 Official Enrollment Report

The Fall 2011 Official Enrollment Report will not be available until Friday October 14th, 2011.

Student Aid Profile Enhanced

The Student Aid Profile report now includes a University of Minnesota total for all years from 1999-2000 to 2009-10. Rochester campus was also added for 2009-2010.

Service Outage: October 1-2, 2011

The Office of Institutional Research web page will be unavailable from 6PM on Saturday, October 1st to approximately Noon on Sunday, October 2nd. This service interruption will result from the Office of Information Technology (OIT) shutting down its main data center to perform necessary maintenance, testing, and repairs of facility infrastructure.

More information is available on the OIT news page.

Released: Summer 2011 Enrollment

The University of Minnesota Official Enrollment Statistics for the Summer 2011 term have been released. The overall enrollment stood at 19,920 which is down from last summer. This is due to a decrease in graduate and non-degree students. Undergraduate enrollment is up to 10,366.

The series of reports is available on the Official Enrollment Statistics page.

Site Usage: June - August 2011

This update covers June 1st - August 31st, 2011 - 91 days. This quarter was marked with an increase in visitors but a decrease in the pages viewed per visit. Over the last quarter the number of visitors increased 35% but the pages per visit decreased 6.5%.



Visitors
We had 9,647 visits from 6,838 unique visitors during this quarter. Of these visitors, 38,035 pages were viewed, an average of 3.94 per visit. The most visits in one day, 190, occurred on July 26th. Mobile devices accounted for only 3.5% of the traffic, but that is up from 1.4% last quarter.



Who Visited the Site?
Over this quarter we received visits from 95 countries and every state in the US . The top 5 visitor countries (excluding the US) were China, India, Canada, Thailand and South Korea. Chinese language speakers were the largest group of non-native English speaking visitors. The top 5 visitor states (excluding MN) were Wisconsin, Illinois, California, Texas and New York. 3,300 of the visits came from the University of Minnesota network. We received visits nearly 300 different University and College campuses.

Content


The enrollment map had a nearly 400% increase in use from 250 views over the last quarter to 1,200 views this quarter.

Traffic Sources
This month the traffic split was 28% direct / 54% site referral / 17% search engines. A large number of referrals arrive from the Campus Facts page on the umn.edu home page. The Chinese Social Networking site renren.com and collegeportraits.org were two other large contributors of traffic. One visitor came from the University of Minnesota Japanese language Wikipedia page.

Keywords
440 different combinations of search keywords resulted in a visit. The overwhelming majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The most new visits came from the keyword "enrollment"

AIR Presentations and CAAP Survey

Two of The Office of Institutional Research's presentations made at the 2011 Association for Institutional Research (AIR) Forum in Toronto, Canada are now available for download on our Papers & Presentations page.

We have also added a new survey page for the Collegiate Assessment of Academic Proficiency (CAAP).

President's Operating Budget Plan 2011-12

The President's Operating Budget Plan 2011-12 has been posted. The release of this file allows us to update our links to the budget, the 2011-12 tuition rates and the Fringe/Graduate Assistant Tuition Fringe Rates. These files can all be found under Tuition and Finance Data.

Updated: Annual Tuition Files/Assessment Plan

We have added the 2011-12 Academic year to the annual tuition rate reports. Also, the Office's assessment plan has been updated to reflect the latest changes, though this file is still to be considered a draft.

Students Studying Abroad: Summer 2011 Term Loaded

The Students Studying Abroad: Summer 2011 Term data has been loaded. This added all of the May Session 2011 and Summer Session 2011 enrollment, which is about 50% of the study abroad enrollment for the University of Minnesota.

Enrollment Map - Mapping Differences

The Enrollment Map has been updated to include two more data views: One Year Difference and Five Year Difference. While the Normalized data view provides a "local impact" at a glance, the difference views show the change over time. The view can reflect a population change (e.g. more students coming from suburban Twin Cities counties because of growth), or results of a recruiting effort (e.g. Undergraduates students from China)

To change the view use the "View" prompt on the far right hand side of the screen (pictured below).

Released: May Session 2011 Enrollment

The 2011 May Session Term enrollment data has been released. This report is an Excel file as opposed to the full web-based reports.

May Session Enrollment Reports will become available on this page moving forward.

2011 AIR Forum

Several UMN employees presented at the 51st Forum of the Association for Institutional Research (AIR). The Forum is the largest annual conference for institutional research professionals and this year it featured more than 350 concurrent sessions and 60 poster sessions, along with several workshops, professional meetings, and professional development opportunities.

Among the UMN staff in attendance, Len Goldfine and Peter Radcliffe presented "Apples to Apples: Using AAUDE Faculty-by-CIP Data to Account for Discipline Differences in Faculty Salaries" and Christina Frazier and Peter Radcliffe presented "Analyzing Your Financial Health: A Model for Applying Long-Range Planning Scenarios." Additionally, Cathy Wambach and Ronald Huesman presented "Assessing the Impact of a First-Year Learning Community for Less-Prepared and Well-Prepared Students at a Research University" while Krista Soria and Ronald Huesman presented "First-Generation Students' Academic and Social Engagement at Large, Public Research Universities."

Site Usage: March - May 2011

For the first 6 months after the release, we were doing a monthly usage overview. For the next few months, we will instead do a quarterly update. This update covers March 1st, 2011 to May 31st, 2011. Over this period we have released some improvements to our mapping, some data fixes, been linked in the U of M Brief and have recently been added to the UMN.edu homepage under About the U > Campus Facts. This has opened up our site to a larger audience.



Visitors
We had 7,138 visits from 3,844 unique visitors during this quarter. Of these visitors, 30,111 pages were viewed, an average of 4.2 per visit. The average visitor spent 5 minutes on the site. The most visitors in one day, 181, occurred on May 31st. We were featured in the brief on Wednesday March 2nd, this resulted in about 60 extra visits above the average at that time. Mobile devices accounted for only 1.4% of the traffic, including 35 visits on an iPad.



Who Visited the Site?
Over this quarter we received visits from 54 countries and every state in the US besides West Virginia. The top 5 visitor countries (excluding the US) were Canada, China, Ecuador, India and Thailand. The stop 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and Indiana. 4,000 of the visits came from the University of Minnesota network. We received visits from 191 different University and College campuses. That number includes at least one visit from each of the 12 Big Ten institutions.

Content


Traffic Sources
This month the traffic split was 49% direct / 26% site referral / 25% search engines. As noted before, a large number of referrals arrive from the Campus Facts page on the umn.edu home page. The University of Minnesota Wikipedia page also remains a major referring site.

Keywords
434 different combinations of search keywords resulted in a visit. The overwhelming majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The most new visits came from the keyword "university of minnesota enrollment 2010"

Fun With Staff Searches
66 visits came from people searching for members of our staff. The winners this quarter, in order: Ron Huesman (47!), Krista Soria (8), John Kellog (6).

Dimensional Enrollment Data

We have recently release a tool that allows one to create a custom pivot table for our enrollment data. This allows each of the nine dimensions, Term, Campus, College, Level, Class, Ethnic Group, Gender, FT/PT Status and Registration Status to be shown in many different ways, at the same time, on a table. This can answer common multi-dimensional questions our Official Enrollment reports cannot, for example, viewing the enrollment Gender by Ethnicity.

How this works
Under our student data page, you will see the link to the Fall Student Enrollment Pivot Reports. That link will bring you to the index page. We have provided two commonly asked reports, Gender over Ethnicity by Term, Campus, College and Ethnicity over Registration Status by Term, Campus, College, Level. On the right, you see a link to Build your own table..., this will bring you to the tool. Once there, you are able to drag and drop the dimensions to appear as a filter, column header or appear per row.

The first release of this tool used an older JavaScript library, so the drag and drop functionality was inconsistent and quirky. The old library has been replaced by the latest industry standard and should behave consistently across browsers and platforms. Mobile users will have to use the pre-build reports as the drag and drop functionality does not work on a non-traditional browser.

How do I see "All Campuses" or "All College" for a campus?
In this case, you would simply exclude the Dimension for which you want to see "All". For example, to see All Campuses enrollment by Gender and Ethnicity, pick "Term" for a filter, "Gender" for the column and "Ethnic Group" for the rows.

How does the drag and drop interface work?
A demonstration video is provided on the report page. The demo is based on the non-upgraded drag and drop framework for the HR Headcount reports, but the remains mostly relevant.

Mapping Student Data

On May 11th, we released a new version of our enrollment map and a map showing our students studying abroad. This release was developed because we purchased a mapping package from the provider of our charting package to replace Google maps. The big change this mapping software allowed was easily rendering Minnesota Counties, intensity mapping based upon numeric input and easy mouse-over popup showing data per location (e.g. How many students come from Hennepin county). The end result was a more usable map.

Enrollment Mapped by Home Location
Not only did the mapping tool change for this report, but we also changed how we report the data. Since the Minnesota county data was always skewed towards the largest counties, we decided to normalize the data by finding the ratio of students per total residents in each location. Since our enrollment varies by year, we utilized the census estimiates site to find the estimated population of each county, state and country per year, to match. The end result shows the impact of each institution on the local community as opposed to the raw numbers.

Twin Cities - Fall 2010 Enrollment

Duluth - Fall 2010 Enrollment

Morris - Fall 2010 Enrollment

As you can see in the images above, the coordinate counties near the coordinate campuses are impacted more strongly that the metro area, while the Twin Cities students impacts the metro area. Without normalizing the data, Hennepin and Ramsey county dominate the maps, as they are the two largest counties in the state, containing almost 2/5 of the state population.

University of Minnesota: Students Studying Abroad
This map below shows the number of University students participating in study programs in each country for a given Academic Year and Campus. Since we aren't as concerned about the population, the intensity map shows the raw data.

Twin Cities - Students Abroad 2009-10

Site Update 5/11/2011

This morning we have released two new reports and enhanced the functionality of two reports.

New Reports
Fall Student Enrollment Pivot Reports: This tool brings the drag and drop functionality and ability to cross variables to the enrollment data. We have released the past three Fall terms, but for the next term, we will release the previous five Fall enrollment numbers on the tool, Fall 2007-Fall 2011. This release is coupled with an improvement to the drag and drop interface.

Students Studying Abroad: This report using the DW Education Abroad system to show the number of University students participating in study programs in each country for a given Academic Year and Campus.

Enhanced Reports
Fall Enrollment Map: The Enrollment data is now split into county, state and country level intensity maps, as well as normalized by the population of the counties.

HR Employee Count: The improvements made to the drag and drop interface for the Fall Enrollment also applies to the HR Employee count reports.

A detailed explanation of each of the reports will be released in the coming weeks.

Fall 2010 End of Term Official Enrollment File

There is currently an error in the Fall 2010 End of Term Official Registration Statistics file
(PS_DWSA_STIX_1109) where 594 records have REG_STA values of 'Readmit', when they should be 'Continuing'. These errors will be fixed later this week. Please contact OIR if you have any questions about this.

Service Outage Sunday (4/4/11)

Our web server was down for most of the day yesterday, Sunday April 4th, 2011. This was due to an error with the Office of Information Technologies (OIT) virtual server hosting. Apologize if anyone had trouble due to this issue, it has been resolved and OIT is doing what it can to ensure it will not happen again.

Enrollment Data: Fall 2010 Registration Status Fixed

The 552 records which had the incorrect registration status were updated on the Data Warehouse and in our web reports. The only term affected was Fall 2010. We also used this opportunity to update the Humphrey Inst of Public Affairs to the Humphrey Schl of Public Affairs on all of our web based reports.

Please contact our staff if you have questions or concerns about the updated data.

Enrollment Data: Fall 2010 Registration Status Error

An error was found in the Fall 2010 enrollment Registration Status. Due to an logical error in the loading of the University's Data Warehouse table, 552 students were counted as Re-admit when in reality they were Continuing. The data on our Enrollment Reports and the Data Ware house ps_dwsa_stix_1109_pr table will be corrected in the near future.

Site Usage - Month of February

February is the shortest month, but it set the new high water mark for monthly visits and page views. The reasons behind this seems to be the promoting of the SERU survey reports and publications and the NSSE Survey email reminder containing a link back to our site.

Visitors
We had 2,472 visits from 1,520 unique visitors during the month. Of these visitors, 10,261 pages were viewed, an average of 4.2 per visit. The average visitor spent 5 minutes on the site. The most visitors in one day, 286, occurred on February 10th, which was the day the NSSE survey email was distributed. The most page views, 794, occurred on Feb 9th, during which our SERU reports were linked in a High Ed email list. It's interesting to note that although the NSSE email resulted in a much larger raw number of visits, any link to the SERU survey report resulted in a higher quality visit. Meaning the user actually viewed more than just the page they were linked to and did not immediatly exit the site.



This month we received a visit from every Big Ten University campus network, including the newest member University of Nebraska, Lincoln, besides Northwestern University. In general, the majority of our visits come from the U of M system, the majority of the non-UMN traffic is from other University campuses throughout the nation, and occasionally internationally.



Content
42.% of users who visited the home page ended up looking some sort of Student data. As has been the theme, the biggest changes for content this month has been the survey data, of which the NSSE page and the SERU page and reports had a large gain in views.

The mosted viewed SERU Survey item was the Sense of Belonging question, which a student notes their sense of belonging at the U of M campus.

Miscellanea: Exit% measures when a vistor "leaves" the site. The NSSE and College Portrait page have over 75% of visitors leave the site after viewing the page, while the Enrollment page only has 6% of visitor leave. This is most likely due to the nature of the pages, but interesting nonetheless.

Traffic Sources
This month the traffic split was 56% direct / 23% site referral / 21% search engines. The increase in direct traffic is a red herring as unfortunately the tracking software did not correctly count clicks from emailed links in as a referral. The same can be said for the increase in referral, as a user needs to exit the page to authenticate, which is required for the SERU reports, and then re-enter, so that is counted as a referral.

Top Referring Site
Wikipedia and the U of M Library site were again the big winners when it comes to referral.

Released: Survey and Staff page enhancements

In an effort to continuous improve the layout and data available on our site, we have released an updated version of our staff page and our surveys page. Besides our homepage, these are the two most viewed non-report pages on the site. We thought it was in our interest to improve the aesthetic on these pages, as well as improve content of the page.

Survey page
This site now has navigation on the left-hand side of the page. We also created a separate page for each survey listed, and added more descriptive information about the survey and what we as a department and the University as a whole do with the data collected from the survey.

Staff page
Each staff members job title and responsibilities, areas of expertise and other pertinent career information have been added to this page.

Official Enrollment Statistics: Spring 2011 Released

The Spring 2011 Official Enrollment Statistics data has been loaded. The University of Minnesota system-wide total enrollment for all academic levels is 64,964. For each University of Minnesota Campus: Twin Cities - 50,067, Duluth - 11,054, Crookston - 1,998, Morris - 1,702, Rochester - 143. Visit the Official Enrollment Statistics page for more details.

Released: 2010 SERU Results

The Office of Institutional Research is releasing a series of reports based upon the results of the Student Experience in the Research University (SERU) survey from Spring of 2010. The SERU survey is administered by the Center for Studies in Higher Education at the University of California Berkeley. More information about the SERU can be found at: http://cshe.berkeley.edu/research/seru/.


The SERU Consortium was formed in 2008 and currently includes sixteen major US public research universities, including all nine undergraduate campuses of the University of California system, along with seven other Association of American Universities (AAU) institutions: the University of Michigan at Ann Arbor, the University of Minnesota-Twin Cities, Rutgers University, the University of Florida, University of Pittsburgh, University of Oregon, and the University of Texas at Austin.


The survey results are intended to be used broadly for many different purposes, but primarily for use in program reviews, student experience analysis and other policy decisions here at the University.


Summary level data will be available to all students who have enrolled from Spring 2010 to Spring 2011, current Staff and Faculty at the University of Minnesota.

The Office of Undergraduate Education was vital in the University's participation in the SERU Consortium as well as returning the results of this survey to the student body, whom are the real owner's of this data.


http://www.oir.umn.edu/surveys

Site Usage - Month of January

January marked our highest site traffic month since we have released, a lot of this was due to increased traffic to our publications and surveys page.

Visitors
We had 2,226 visits from 1,184 unique visitors during the month. Of these visitors, 8,929 pages were viewed, an average of 4.01 per visit. The average visitor spent 5 minutes on the site. The most visitors in one day (132) occurred on Tuesday, Jan 25th, however, the most page views (684) occurred on Wed, Jan 26th. We received visitors from 45 cities in Minnesota. In order of visits: Minneapolis, St Paul, Duluth, Circle Pines, Crookston and Rochester. 5 of those 6 cities contain a U of M campus.



Visitors by Browser: 48%, Firefox / 38%, Internet Explorer / 6.5%, Safari, 5.8% Chrome

Number of Visits by State: 1,709, Minnesota / 61, Illinois / 35, California/ 27 Nebraska

42 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
32.6% of users who visited the home page ended up looking some sort of Student data. The biggest gain came for the HR Employee Count page, which accounted for 6.7% of clicks on the home page.

Most Viewed Enrollment Reports: 18.6%, Academic Level / 7.6% Race/Ethnicity

Most Viewed Freshman Characteristics Report: 11%, ACT Composite / 9% Home Location

Miscellanea: 392 visitors viewed at least five pages. Besides the Home Page, the College Portrait page received the most direct landing visits, meaning the visitor did not click another link on our site to get to that page.

Traffic Sources
This month the traffic split was 52.5% direct / 15% site referral / 32% search engines.

Top Referring Site
en.wikipedia.org
lib.umn.edu

Site Usage - December and 2010 Review

This marks the end of December, and of 2010. Our re-built site has now been live for four months. December marked the first month we have started tracking file downloads. Usage was down because of the University-wide furlough and holiday vacation.

Visitors
We had 1,771 visits from 964 unique visitors during the month. Of these visitors, 7,865 pages were viewed, an average of 4.4 per visit. The average visitor spent 5 minutes and 31 seconds on the site. The most visitors in one day (118) occurred on Tues, Dec 7th, however, the most page views (695) occurred on Mon, Dec 13th. Visitors came from 43 of the 50 states and the district of Columbia. After Minnesota, the most visits came from Illinois, Texas, Wisconsin, Michigan and California.

Visitors by Browser: 52%, Firefox / 36%, Internet Explorer / 6%, Safari, 6% Chrome

25 users visited the site via a mobile device (Android, iPhone, etc).

Content
40% of users who visited the home page ended up looking some sort of Student data, 20% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 18.1%, Academic Level. The new "View All" report for one term received 6% of the reporting traffic.

Most Viewed Freshman Characteristics Report: 12.4%, ACT Composite / 12.4% High School Rank

Most Downloaded Files: Fall 2009 Retention Report, 2010 Employee and Student Headcounts by Department, 2009-10 Common Data Set.

Miscellanea: The newly released Student Aid Profile and Human Resource Count Data received 115 and 114 views respectively.

Traffic Sources
In November, the traffic split was 59% direct / 21% site referral / 19% search engines. This month

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (272): 65, institutional research, 39, NSSE, 35, Metrics
Google (156):35, huesman stebleton immigrant, 9, institutional research

Top Referring Site (Non-UMN)
en.wikipedia.org: 60 visits

2010 Summary
From Sept 15th-Dec 31st we received 6,500+ visits from over 3,200 unique visitors. The heaviest traffic came on October 18th, when we released the 2010 Official Enrollment Statistics. We received just under 30,000 page views.

Staff, faculty and students from more than 200 Universities and Colleges around the world visited the site.

Student data accounted for more than 1 out of every 2 page views.

We received visits from 53 countries, including Japan, China, and France. In the United States, we received visitors from every state in the union except Wyoming.