Site Usage: September - November 2011

This update covers September 1st - November 30th, 2011 - 90 days. This quarter featured a few large spikes in traffic due to links in the U of M Brief and 32% increase in visitors as compared to the Summer quarter.



Visitors
We had 12,746 visits from 9,269 unique visitors during this quarter. Of these visitors, 49,972 pages were viewed, an average of 3.92 per visit. The most visits in one day, 430, occurred on October 26th. This was due to a featured article from University Relations which was featured on the weekly Brief newsletter. Mobile devices accounted for 4.1% of the traffic. Mobile usage has increased steadily over the past year, but is still a small segment of the overall visits.



Who Visited the Site?
Over this quarter we received visits from 86 countries and every state in the US . The top 5 visitor countries (excluding the US) were China, Ecuador, India, Canada and Japan. Chinese language speakers were the largest group of non-native English speaking visitors. The top 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and New York. 4,650 of the visits came from the University of Minnesota network.



Traffic Sources
This month the traffic split was 28% direct / 56% site referral / 16% search engines. A large number of referrals arrive from the Campus Facts page on the umn.edu home page. The Facebook and Wikipedia also contributed a notable amount of traffic. Believe it or not, two visitors came from the University of Minnesota Russian language Wikipedia page.

Keywords
687 different combinations of search keywords resulted in a visit. The majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The most new visits came from the keywords "hr" and "university of minnesota enrollment 2011"

Service Outage: October 1-2, 2011

The Office of Institutional Research web page will be unavailable from 6PM on Saturday, October 1st to approximately Noon on Sunday, October 2nd. This service interruption will result from the Office of Information Technology (OIT) shutting down its main data center to perform necessary maintenance, testing, and repairs of facility infrastructure.

More information is available on the OIT news page.

Site Usage - Month of October

This marks the end of the second month live. The big releases that occurred in October were the release of the Fall 2010 Enrollment and Freshman Characteristics data, the Enrollment maps Google mash-up, and the Degrees and Certificates Awarded 2010 data. For who are wondering, the usage data is collected and analyzed via Google Analytics.

Visitors
We had 1,994 visits from 1,094 unique visitors during the month. Of these visitors, 9,926 pages were viewed, an average of 4.98 per visit. The average visitor spent 4 minutes and 22 seconds on the site. The most visitors in one day (127) occurred on Monday, Oct 18th, however, the most page views (1,064) occurred on Thursday, Oct 14th. We received visitors from 40 of the 50 states in the United States.



Visitors by Browser: 49.6%, Firefox / 36.3%, Internet Explorer / 7.2%, Safari, 6.5% Chrome

Number of Visits by State: 1,567, Minnesota / 43, California / 33, Illinois / 29 Wisconsin

26 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
50% of users who visited the home page ended up looking some sort of Student data, 28% at the Official Enrollment Statistics. The Fall 2010 Enrollment statistics were viewed 969 times, and 85% of those visits resulted in the viewing of at least one report.

Most Viewed Enrollment Reports: 18.8%, Academic Level / 11.6% Registration Status

Most Viewed Freshman Characteristics Report: 14%, ACT Composite / 11% High School Rank

The Fall Enrollment Map was viewed 118 times.

Traffic Sources
Last month, 85% of people browsed directly to www.oir.umn.edu. As anticipated, this number was reduced, and the number of referrals and searches increased. This month the traffic split was 66% direct / 18% site referral / 16% search engines.

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (174): 39, institutional research, 32 oir
Google (119): 11, nsse university minnesota, 10 university of minnesota tuition history