Site Usage - December and 2010 Review

This marks the end of December, and of 2010. Our re-built site has now been live for four months. December marked the first month we have started tracking file downloads. Usage was down because of the University-wide furlough and holiday vacation.

Visitors
We had 1,771 visits from 964 unique visitors during the month. Of these visitors, 7,865 pages were viewed, an average of 4.4 per visit. The average visitor spent 5 minutes and 31 seconds on the site. The most visitors in one day (118) occurred on Tues, Dec 7th, however, the most page views (695) occurred on Mon, Dec 13th. Visitors came from 43 of the 50 states and the district of Columbia. After Minnesota, the most visits came from Illinois, Texas, Wisconsin, Michigan and California.

Visitors by Browser: 52%, Firefox / 36%, Internet Explorer / 6%, Safari, 6% Chrome

25 users visited the site via a mobile device (Android, iPhone, etc).

Content
40% of users who visited the home page ended up looking some sort of Student data, 20% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 18.1%, Academic Level. The new "View All" report for one term received 6% of the reporting traffic.

Most Viewed Freshman Characteristics Report: 12.4%, ACT Composite / 12.4% High School Rank

Most Downloaded Files: Fall 2009 Retention Report, 2010 Employee and Student Headcounts by Department, 2009-10 Common Data Set.

Miscellanea: The newly released Student Aid Profile and Human Resource Count Data received 115 and 114 views respectively.

Traffic Sources
In November, the traffic split was 59% direct / 21% site referral / 19% search engines. This month

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (272): 65, institutional research, 39, NSSE, 35, Metrics
Google (156):35, huesman stebleton immigrant, 9, institutional research

Top Referring Site (Non-UMN)
en.wikipedia.org: 60 visits

2010 Summary
From Sept 15th-Dec 31st we received 6,500+ visits from over 3,200 unique visitors. The heaviest traffic came on October 18th, when we released the 2010 Official Enrollment Statistics. We received just under 30,000 page views.

Staff, faculty and students from more than 200 Universities and Colleges around the world visited the site.

Student data accounted for more than 1 out of every 2 page views.

We received visits from 53 countries, including Japan, China, and France. In the United States, we received visitors from every state in the union except Wyoming.

Site Usage - Month of November

This marks the end of the third month live, and the second full month (we released in mid-September).

Visitors
We had 1,824 visits from 997 unique visitors during the month. Of these visitors, 7,210 pages were viewed, an average of 3.95 per visit. The average visitor spent 3 minutes and 36 seconds on the site. The most visitors in one day (98) occurred on Monday, Nov 8th, however, the most page views (509) occurred on Tuesday, Oct 9th. We received visitors 21 countries around the world, including the UK, Japan, UAE and Russia.



Visitors by Browser: 52%, Firefox / 35%, Internet Explorer / 7.4%, Safari, 5.7% Chrome

Number of Visits by State: 1,376, Minnesota / 42, Illinois / 37, Texas / 36 Wisconsin

25 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
44% of users who visited the home page ended up looking some sort of Student data, 21% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 27.6%, Academic Level / 7% FT/PT Status

Most Viewed Freshman Characteristics Report: 14%, ACT Composite / 9.6% High School Rank

Miscellanea: The Staff page was viewed 296 times. 320 visitors viewed at least five pages. 22% of visitors have browsed to the page over 50 times this month.

Traffic Sources
In October the traffic split was 66% direct / 18% site referral / 16% search engines. This month the traffic split was 59% direct / 21% site referral / 19% search engines, a 6% gain in discovered as opposed to direct.

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (206): 84, institutional research, 44 NSSE
Google (122): 8, nsse university minnesota, 10 university of minnesota enrollment 2010

Top Referring Site (Non-UMN)
en.wikipedia.org: 58 visits

These links were coming from the U of M wikipedia page, for the cited enrollment numbers.

Site Usage - Month of October

This marks the end of the second month live. The big releases that occurred in October were the release of the Fall 2010 Enrollment and Freshman Characteristics data, the Enrollment maps Google mash-up, and the Degrees and Certificates Awarded 2010 data. For who are wondering, the usage data is collected and analyzed via Google Analytics.

Visitors
We had 1,994 visits from 1,094 unique visitors during the month. Of these visitors, 9,926 pages were viewed, an average of 4.98 per visit. The average visitor spent 4 minutes and 22 seconds on the site. The most visitors in one day (127) occurred on Monday, Oct 18th, however, the most page views (1,064) occurred on Thursday, Oct 14th. We received visitors from 40 of the 50 states in the United States.



Visitors by Browser: 49.6%, Firefox / 36.3%, Internet Explorer / 7.2%, Safari, 6.5% Chrome

Number of Visits by State: 1,567, Minnesota / 43, California / 33, Illinois / 29 Wisconsin

26 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
50% of users who visited the home page ended up looking some sort of Student data, 28% at the Official Enrollment Statistics. The Fall 2010 Enrollment statistics were viewed 969 times, and 85% of those visits resulted in the viewing of at least one report.

Most Viewed Enrollment Reports: 18.8%, Academic Level / 11.6% Registration Status

Most Viewed Freshman Characteristics Report: 14%, ACT Composite / 11% High School Rank

The Fall Enrollment Map was viewed 118 times.

Traffic Sources
Last month, 85% of people browsed directly to www.oir.umn.edu. As anticipated, this number was reduced, and the number of referrals and searches increased. This month the traffic split was 66% direct / 18% site referral / 16% search engines.

Top Search Terms (Search Engine(Total Vists): # of visits, search term)
UMN Search (174): 39, institutional research, 32 oir
Google (119): 11, nsse university minnesota, 10 university of minnesota tuition history

Site Usage - Month of September

Our first "month" live has ended. Since the site launched on September 16th, we have a slightly small data set, but we still have enough data to have some fun with numbers! Enjoy a glance into our site usage...

Visitors
We had exactly 1,000 visits from 579 unique visitors during the month. Of these visitors, 4,279 pages were viewed, an average of 4.29 per visit. The average visitor spent 2 minutes and 55 seconds on the site. The most visitors in one day (92) occurred on Monday, Sept 20th, however, the most page views (544) occurred on Tuesday, Sept 21st. 20% of our visitors have visited the site at least 9 times.

Visitors by Browser: 50.8%, Firefox / 34.9%, Internet Explorer / 7.9%, Safari

Number of Visits by State: 773, Minnesota / 25, Illinois / 15, Texas, Indiana

17 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
52% of users who visited the home page ended up looking some sort of Student data, 24% at the Official Enrollment Statistics.

Most Viewed Enrollment Reports: 20.3%, Academic Level / 7%, Race/Ethnicity

Most Viewed Freshman Characteristics Report: 14%, ACT Composite / 11% High School Rank

Most Viewed Degrees Awarded Report: 36%, Degrees by College/Major

Traffic Sources
85% of people browsed directly to www.oir.umn.edu. This will likely drop as our site becomes indexed and (hopefully) more highly ranked in search engine results. We have received a small number of hits from Google and Bing, but expect more based on past data.