Site Usage: Dec 2011 - Feb 2012

This update covers December 1st, 2011 to February 29th, 2012 - 90 days. This quarter covers the end of the Fall semester and the start of the Spring semester.



Visitors
We had 11,032 visits from 7,993 unique visitors during this quarter. This total was a 70% increase over the same time period last year. Of these visitors, 43,388 pages were viewed, an average of 3.93 per visit. Mobile devices accounted for 5% of the traffic. Mobile usage is up nearly 400% compared to last year's winter period.

Who visited the site?
Minnesota visitors accounted for about 60% of the total site traffic. 93% of the visits originated in the United States. Only 3.9% of the visited were non-native English speakers. The top 5 visitor states (excluding MN) were Illinois, Wisconsin, California, Texas and New York, which was identical to last quarter. 30% of the visitors were browsing from the University of Minnesota network.



Traffic Sources
This month the traffic split was 28% direct / 56% site referral / 16% search engines. Like last quarter, a large number of referrals arrive from the Campus Facts page on the umn.edu home page. The new homepage for the Office of Planning and Analysis contributed a large number of in-depth (consumed lots of content) visits. 11 Wikipedia articles referenced our enrollment reports, included the Turkish and Finnish language University of Minnesota articles.

Keywords
Over 500 different combinations of search keywords resulted in a visit. The majority of the visits come from a search for "oir", "institutional research", etc, and they generally are recurring visits. The largest gaining keywords were related to "seru", "nsse" and "student debt".

Site Usage - Month of January

January marked our highest site traffic month since we have released, a lot of this was due to increased traffic to our publications and surveys page.

Visitors
We had 2,226 visits from 1,184 unique visitors during the month. Of these visitors, 8,929 pages were viewed, an average of 4.01 per visit. The average visitor spent 5 minutes on the site. The most visitors in one day (132) occurred on Tuesday, Jan 25th, however, the most page views (684) occurred on Wed, Jan 26th. We received visitors from 45 cities in Minnesota. In order of visits: Minneapolis, St Paul, Duluth, Circle Pines, Crookston and Rochester. 5 of those 6 cities contain a U of M campus.



Visitors by Browser: 48%, Firefox / 38%, Internet Explorer / 6.5%, Safari, 5.8% Chrome

Number of Visits by State: 1,709, Minnesota / 61, Illinois / 35, California/ 27 Nebraska

42 users visited the site via a mobile device (iPad, Cell Phone, etc).

Content
32.6% of users who visited the home page ended up looking some sort of Student data. The biggest gain came for the HR Employee Count page, which accounted for 6.7% of clicks on the home page.

Most Viewed Enrollment Reports: 18.6%, Academic Level / 7.6% Race/Ethnicity

Most Viewed Freshman Characteristics Report: 11%, ACT Composite / 9% Home Location

Miscellanea: 392 visitors viewed at least five pages. Besides the Home Page, the College Portrait page received the most direct landing visits, meaning the visitor did not click another link on our site to get to that page.

Traffic Sources
This month the traffic split was 52.5% direct / 15% site referral / 32% search engines.

Top Referring Site
en.wikipedia.org
lib.umn.edu